In a famous scene from The Devil Wears Prada, Meryl Streep’s ice queen fashion editor disdainfully dresses down her clueless assistant for failing to grasp the importance of the fashion establishment, ending by telling her, “you’re wearing a sweater that was selected for you by the people in this room.”

The world has changed a lot in the 15 years since The Devil Wears Prada was released, but the decisions about which trends will show up on retail shop floors are still largely centralised. …

Lindsay Trombley

Co-Founder and Co-CEO @ Wovn → www.wovn.co

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