In a famous scene from The Devil Wears Prada, Meryl Streep’s ice queen fashion editor disdainfully dresses down her clueless assistant for failing to grasp the importance of the fashion establishment, ending by telling her, “you’re wearing a sweater that was selected for you by the people in this room.” …

Less shopping, more mindfulness, and a greater focus on sustainability than ever before — The past year has caused radical shifts across the entire spectrum of consumer habits. Even against this landscape of dramatic transformation, the ways in which we buy, wear, and think about clothing have perhaps seen some of the biggest changes. Getting dressed in the morning becomes a different proposition when…

The way we produce and consume clothing is going to change over the next 10 years. Here’s how. — Imagine it’s January 2031, you have job interview, and you don’t have anything to wear. If it’s a video interview, you can just wear a digital suit. If it’s in person though, what do you do? You prop your iPhone up in the corner of the room and use an…

If you’re like I used to be, you’ve never given that much thought to where your clothes come from. But it’s something we should all spend more time thinking about. — I never set out to work in the fashion industry. Then, about 18 months ago, I was recruited along with my cofounder Julia to launch a new venture at Founders Factory setting up a kind of incubator for influencer fashion brands. …

More than you may think — There’s a sharp disconnect between the way the fashion industry talks about sustainability and the way consumers think about it. It’s not that fashion brands don’t understand that consumers care about the planet. …

How to stop banging your head against the wall trying to make it work when you’ve come up with something better — One of the best things about being an entrepreneur is the luxury of spending your working time doing meaningful things. I don’t mean that you spend all your time doing things you like, or that you never have to do anything tedious or unpleasant. What I mean is that you…

I went to a sustainable fashion panel in London recently. The panelists were upbeat and passionate. They spent a lot of time talking about all the ways individual consumers can do better. They called upon industry to take action. They expressed optimism about things getting better, people waking up to…

Scroll through a selection opinion pieces on the topic of influencers, and you’ll notice that quite often the word appears in quotation marks, like so: The rise of “influencers” in a digital age “Influencers” are not smarter than you and I There seems to be a hint of derision, and…

A year ago, my cofounder Julia and I were gearing up to raise a seed round for our company Kidsorted. We were pumped! We’d raised a bit of money from friends and family already and we’d used it to make moves: we had product-market fit, we were building up a…